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	<title>Basic Income Formula</title>
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		<title>Self Branding &#8211; is it really needed?</title>
		<link>http://www.basicincomeformula.com/self-branding-is-it-really-needed/</link>
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		<description><![CDATA[&#8220;The fact is, if you don&#8217;t brand yourself, someone else will, and it probably won&#8217;t be the brand you want for yourself &#8230;
Branding yourself helps you think of more (and better) possibilities for yourself in your career or business, while remaining true to who you really are. This is not about creating a &#8220;fake you.&#8221; [...]]]></description>
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